Exporting to Europe is always a producer's as well as a marketer's challenge. This tour is specifically for those interested in learning more about the European market, including consumer characteristics, market structure and marketing processes.

Three options are available: 1. Tour of France 2. Tour of Spain 3. Tour of Central Europe

Topics include consumer demand characteristics, wholesaler and retailer requirements, marketing structure, marketing processes and government policy. Researchers, consumers, retailers, wholesalers, importers, and government officials will be interviewed.

This ten day technical tour is available between March and November in English/Spanish, English/French, English/Slovak or Spanish/Slovak. Groups of 10 or more persons are required.