The Colchagua valley, only a few kilometers further south, has become an exciting new wine destination. The development of world class tourist accommodations, and a wonderful collection of traditional and newer wineries makes a visit to this picturesque valley a must.
At present, Colchagua Valley includes fourteen high quality wineries: Bisquertt, Casa Lapostolle, Casa Silva, Cono Sur, Stamp, Jacques & Francois Lurton, Los Vasco, Luis Felipe Edwards, MontGras, Laura Hartwig, Siegel - El Crucero , Viñedos Orgánicos Emiliana and Viu Manent.
The La Playa brand, named for Chile’s magnificent coastline, was launched in 1989 by the Axelsen family of Marin and Napa Counties in California. (The Axelsens own Cabernet Corporation in Novato, California, a firm of international wine merchants and the exclusive importer and distributor of La Playa wines in the United States.) Rather than follow the traditional business model of purchasing land, building a winery, and finally launching a brand, the Axelsens turned the model on its head: they made wine in other producers’ facilities, with the aim, someday, of purchasing vineyards and building a winery of their own.
Fulfilling their ambition, the partners built a U$10 million winery with the latest in American, French, and Italian technology, and in 2004 they completed a unique new bodega dedicated to the further refinement of their reserve and premium wine programs. The bodega, designed following the style of an old Chilean hacienda, is also a hotel—the first winery-based hotel in Chile—with elegant accommodations in which guests sleep under the same roof as Viña La Playa’s premium wines